Morrison Supermarket LTD Essay Example | Topics and Well Written Essays - 750 words

Morrison Supermarket LTD - Essay Example All these and many other distinguishing features have helped the Morrisons to grow over the years (Morrisons, 2010). As the scale of operations continue to grow bigger for the Morrisons, the stakes tend to get higher; with such an expanded business setup, the decision makers at the company believe that they are exposed to certain degree of risks as well. According to them, if there is some incident that interrupts their manufacturing or distribution units, it might overall affect the flow of business (Morrisons, 2010). Further, the operating systems used by most of the company members are at the verge of completing their age, in this way the company will have to devise a new IT policy along with replacement of old systems, with the new ones (Morrisons, 2010). With respect to the exceptional growth attained by the Morrisons in the last five years, the company has decided to expand its business. Some of the future goals that the company has set for itself include establishing of a nation-wide distribution chain all over UK; an increase of 1.5 million square foot of selling space; improved access for the customers (Morrisons, 2010). Keeping these growth objectives intact, the company wants to maintain a highly skilled operating team that could ensure corporate social framework. The company wants to maximize its profits by establishing cost effective production units, and gaining direct access to agricultural produce. Moreover, the use of environmental friendly operations is among the key objectives for the success of the company in future. Expansion of the business by devising sound IT policy has become inevitable, so the company considers E-marketing as opportunity for enhancement of services (Morrisons, 2010). The perception of customers about a particular brand evolves with the experience they gain after using or consuming products/services offered by a